Victor Herzfeld, CFP is an independent Investment Advisor and fee-only CERTIFIED FINANCIAL PLANNER® registered in California. 

Since 1988 Victor has developed particular expertise in market cycles. He uses a proactive investment approach based on the understanding that every few years markets stop going up and make a top, then go down and eventually make a bottom--often declining as much as fifty percent.  If an advisor can track this movement, and take advantage of it by buying lower and selling higher within the cycles, it’s possible to beat general market averages over time.  This method of investing is called dynamic asset allocation.

His clients are attracted to the philosophy of buying lower and selling higher. They like the idea of managing risk and maximizing returns by locking in profits every few years. They see wisdom in holding higher levels of cash at market tops in order to have more money to buy at market troughs--even though they may underperform in the short term if markets move higher. They don't mind leaving some money on the table, as no one can pick the exact top or bottom.

His clients take comfort in an investment process that is easily understood and makes sense. 

As an experienced Advisor for over 20 years, and principal of Herzfeld Investment Management LLC, it's Victor's unique value proposition to grow and protect client portfolios in both up and down markets, and strive to provide a more personal and better investment experience over time.

For more information read  Why HIMAnd  call or email  for a free consultation. Skype appointments are also available. 

Victor Herzfeld, CFP

713 W Duarte Rd, #G  Arcadia, CA 91007